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Clear sites for complex products.

For technology companies whose products are hard to explain. We narrow the message, plan the site in writing and help you reach the buyers who decide.

An IT lead reviewing a network dashboard

Great products, confusing websites

Technology companies often describe everything their product can do, and buyers leave without knowing what it does for them. Engineers and executives read the same page and want different things.

Astrem starts with the audience and the one message that helps them, then plans every page in writing. The result is a site that a technical buyer respects and a decision maker understands in a minute.

  • Messaging for technical buyers
  • Sites planned in writing first
  • Outbound to the companies you want
  • Know which companies visited

What matters most for technology companies

The services and solutions that move technology buyers.

A message people understand

Creative strategy that turns a feature list into one clear reason to care, for each type of buyer.

Reaching the decision makers

The Market Database finds the companies you sell to, names the people who decide and books meetings.

Knowing who is looking

Visitor recognition shows which companies read your pricing and product pages, so sales can follow up.

Plan the story before the pages

An example sitemap for a software company, agreed before design.

Sitemap for Riverbend Fleet SoftwareExample
Home
  1. Home
    • The one problem
    • How it works
  2. Product
    • Dispatch
    • Tracking
    • Reporting
  3. Who it is for
    • Operations leads
    • Owners
  4. Proof
    • Case studies
  5. Book a demo

Explain it once, clearly

The best technology sites say one thing well to one kind of buyer, and let the demo do the rest.

How we work with technology teams

Strategy first, then the site and the outreach.

  1. 01

    Name the buyers

    We identify who evaluates, who decides and what each needs to hear.

  2. 02

    Narrow the message

    We choose one clear message per buyer and cut the feature noise.

  3. 03

    Plan and build

    We map the site out in writing, then design and build it to that plan.

  4. 04

    Reach and follow up

    Outbound, visitor recognition and a CRM keep the pipeline moving.

Choosing a partner for a technology brand

Three common options, compared plainly.

Compared on Astrem A generalist web shop A large tech agency
Starts with Audience and message A template A long discovery phase
Who you work with Evan, hands-on Whoever is free A rotating team
Outbound to buyers Market Database included as an option Not offered Separate department
Knowing who visited Visitor recognition Not offered Sometimes
Engagement Scoped as a project Fixed packages Long retainers

What technology clients use most

The work that makes complex products easier to buy.

  • Messaging and creative strategy
  • A website planned in writing
  • Outbound through the Market Database
  • Visitor recognition
  • CRM and automation setup
  • App development consultation

Questions from technology companies

Something else? Call (225) 332-8002 or book a chat and ask Evan directly.

Yes. We write for each type of buyer separately, so technical readers get the detail they need and decision makers get the outcome.

Let's map your project.

Contact

Tell us what you are working on and roughly where the budget sits. Evan reads every one and replies within a business day.

Book a Chatabout 2 minutes