Research and strategy
Audience research into needs, preferences and pain points, and a clear position in your market.
A brand that holds together everywhere.
Yes, we build your brand.
- Logo and full identity system
- Messaging that sounds like you
- Brand guidelines your team can follow
- Built on research into your audience
Logos, identity systems, messaging and brand guidelines, built on research into your audience so the brand looks and sounds the same wherever people meet it.
More than a logo on a card
A logo is where most people start, and it matters. The brand is the whole system around it: the colors, the type, the words and the way all of them show up on a truck, a menu or a homepage.
Astrem builds that system from research into your industry, competitors and audience. The result is a distinctive identity with clear guidelines, so your team and every vendor apply it the same way.
- Logo design
- Identity systems
- Brand messaging
- Brand guidelines
What a complete brand includes
Three layers, built in order and kept consistent.
Visual identity
A logo plus color palettes, typography and visual elements that form one recognizable system.
Messaging and guidelines
What you say and how you say it, written into guidelines your team can follow on every touchpoint.
The brief every brand starts from
Before any sketch, the brand is summed up on one page and agreed with you.
- Audience
- Commuters and remote workers on the Airline Highway corridor
- One message
- Good coffee, ready fast, made by neighbors
- Voice
- Warm, quick, a little playful
- Look
- Deep green, cream and a hand-drawn cypress mark
- Where it lives
- Cups, signs, app, social and the website
How we build your brand
A strategic process, so the brand is distinctive, memorable and aligned with your goals.
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01
Research the market
We research your industry, competition and target audience to understand your position in the market.
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02
Set the strategy
We define your positioning, messaging and visual direction based on that research.
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03
Create the system
We create the visual and verbal elements that bring the brand to life as one system.
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04
Put it to work
We deliver guidelines and assets so you can apply the brand consistently everywhere.
Seen once, recognized everywhere after
When the colors, type and words stay the same everywhere, people remember you after one look.
What you receive at the end
Files and guidance your team can use from day one.
Logo files for everything
A transparent logo plus vector, source and printable files.
A brand book
A corporate identity guide covering your colors, typography and how to use the mark.
Brand applications
Stationery, business cards, 3D mockups and a social media kit.
Brand consultation
In-depth sessions on strategy, positioning and messaging, with mind mapping and brainstorming.
Where your new brand shows up
We apply the brand across the places your customers actually see it.
- Business cards
- Stationery and print
- Social media profiles
- Your website
- Signage and storefronts
- Menus, labels and packaging
Common questions about branding
Something else? Call (225) 332-8002 or book a chat and ask Evan directly.
It depends on scope. A logo alone is quicker than a full identity with guidelines, and your proposal sets the timeline after the first conversation.
If you are just starting, a logo may be enough for now. If several people or vendors produce your materials, a full identity with guidelines keeps everything consistent.
We start with research into your audience's needs, preferences and pain points, and every design choice is checked against it.
Ownership of the final files is set out in your project agreement before work begins, so there are no surprises at handoff.
Revisions happen at set points in the process, after strategy and after the first designs, so feedback shapes the brand before it is finished.
Keep exploring
More ways we can help
Creative strategyAudience, messaging and a plan everyone agrees on, mapped before a website, a brand or a campaign is built.Read more 
Website designCustom website consultation and builds. Every site starts in writing with who it is for and what it says, then is designed, built and supported to that plan.Read more 
PhotographyProfessional photography for businesses and individuals in Baton Rouge and beyond, planned around the website, listing or campaign it is for.Read more
Let's map your project.
Contact
Tell us what you are working on and roughly where the budget sits. Evan reads every one and replies within a business day.
- (225) 332-8002
- evan@astrem.co
- Monday to Friday, 9am to 5pm CST
Book a Chatabout 2 minutes