Who is it for?
The audience you are targeting, named and understood: what they need, what worries them and where they look.
The plan in writing, before anything.
Yes, we write the plan before anything gets built.
- Who you are for and what you say
- One page everyone agrees on
- The direction for your site, brand or campaign
Audience, messaging and a plan everyone agrees on, mapped before a website, a brand or a campaign is built.
Most problems start before the build
A website that does not convert, a campaign nobody remembers, a brand that feels off. Usually the problem is upstream: the audience was never named and the message tried to say everything.
Creative strategy fixes that first. We help you understand the audience you are targeting, narrow your message to the one thing that helps them, and map the plan out in writing before anything is designed.
- Know who it is for
- Narrow the message
- Write it down first
- Carry it everywhere
Three questions every strategy answers
Answer these well and everything built afterward gets easier.
What is the one message?
The single thing that helps them, said plainly. You don't have to share everything you do at once.
What gets built?
The site, the campaign or the brand work, mapped out in writing with a reason for every piece.
One page that sets the direction
A strategy brief sums up the thinking so every later decision can be checked against it.
- Audience
- New parents within twenty minutes of the office
- One message
- Same-day sick visits with a doctor who knows your child
- Proof
- Extended hours and a real person on the phone
- Channels
- Google profile, website and local social
- First build
- A new-patient page and a booking flow
Narrow the message, widen the reach
You don't have to share everything you do with someone in one moment. The right single message travels further.
I help my clients understand the audience they are targeting while narrowing down their messaging and the way they convey that message on how they can help that target audience with their own services and products.
How a strategy engagement runs
Short, focused and written down, so your team can run with it.
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01
Listen and research
We learn your business, your customers and your competitors, and gather what has and has not worked.
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02
Name the audience
We define who you serve and the problem you solve for them, in their words.
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03
Narrow the message
We choose the one message for each audience and campaign, and cut the rest for now.
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04
Map the plan
We write the plan down: pages, campaigns, channels and the order to build them.
What you leave the strategy with
A plan your team can run with, or that Astrem can build for you.
- A clear audience definition
- One message per audience
- A written creative brief
- A written sitemap or campaign map
- Channel direction
- Priorities in the order to build
Questions about creative strategy
Something else? Call (225) 332-8002 or book a chat and ask Evan directly.
It is the thinking before the building: who you serve, the one message that helps them and the plan for what to build. It keeps websites, brands and campaigns aligned.
Every Astrem website starts with a short version of it, because the sitemap depends on the audience and the message. A dedicated strategy engagement goes deeper for teams that need it.
Brand Consulting is one of Astrem's two engagements and includes this work plus identity and channel direction. Creative strategy can also be done on its own for a campaign or a launch.
A written brief, a clear audience definition, one message per audience and a plan in writing for what to build first. Your team can run with it, or Astrem can build it.
Yes. Some clients bring the plan to their in-house team or another agency. It is written so anyone can follow it.
Keep exploring
More ways we can help
Branding and identityLogos, identity systems, messaging and brand guidelines, built on research into your audience so the brand looks and sounds the same wherever people meet it.Read more 
Website designCustom website consultation and builds. Every site starts in writing with who it is for and what it says, then is designed, built and supported to that plan.Read more 
MarketingCampaigns, paid ads, email and content that connect you with your target audience, built on one message and measured by what actually moves.Read more
Let's map your project.
Contact
Tell us what you are working on and roughly where the budget sits. Evan reads every one and replies within a business day.
- (225) 332-8002
- evan@astrem.co
- Monday to Friday, 9am to 5pm CST
Book a Chatabout 2 minutes